OUR BRAND MESSAGING

Introduction:
We, at BIG BROSKIZ LTD, are committed to responsible advertising in adherence to the Advertising Standards Authority (ASA) codes written by Committees of Advertising Practice (CAP). Namely, CAP & ASA UK Code of Non-broadcast Advertising and Direct & Promotional Marketing - 21 ROLLING PAPERS AND FILTERS. Our ethos is centered around celebrating creativity, artistry and our personal growth, distinctly separate from smoking and illegal substances. Our aim is to foster a safe and respectful promotional environment.

General Advertising Policy:

We do not encourage or condone smoking or increasing its consumption. We specifically denote smoking is harmful. We do not intend to promote/encourage/condone consumption of illegal substances. We specifically denote that our products are not intended for use with Illegal substances. Our focus lies in highlighting the unique qualities of our rolling papers, emphasizing their distinctiveness in the market.

Specific Marketing Restrictions we diligently adhere to:

Emphasizing Non-Smoking Aspects: Our marketing narratives are crafted to highlight community, creativity, and artistry instead of smoking and/or illegal substances. Any mention of personal story through our channels, including our logo, and name strictly does not stem from and is not related to smoking and/or illegal substances, and purely relates to our personal life and work.

Artistic Expression: All forms of art, including, but not restricted to imagery, graphics, text, songs, or any depiction in our marketing, serve purely artistic purposes. Our storytelling is rooted in showcasing our product's uniqueness, community spirit, and our journey, without any ties to smoking and/or illegal substances.

Restrictions Against Misleading Health & Success Claims: We categorically avoid any suggestion that smoking is natural, safe, popular, glamorous, aspirational, healthy, can be a part of a healthy lifestyle, or that it aids in relaxation or concentration. We do not imply that smoking can lead to social, sexual, romantic, or business success, nor enhance one's femininity, masculinity, appearance, nor that smoking is adventurous, rebellious, or fosters independence. Any interpretation of success, uniqueness, brotherhood, appeal, fashion or sophistication is strictly not related to smoking and/or illegal substances.

Age-Related Marketing Adherence; Our Due Diligence:

We have instituted age verification processes across our digital platforms, including our website and social media accounts. This is implemented so that individuals of legal age can access our content, view our products, and make purchases. Furthermore, we diligently and purposefully designed our narrative, aesthetics, designs and promotional material to appeal to a more mature audience. We emphasize the importance of responsible consumption and the legal restrictions on our products. This dual approach reinforces our commitment to not targeting or appealing to under-18s.

Our commitment to preventing marketing to under-18s is demonstrated through:

Social Media Strategies: Our approach to social media marketing, particularly on platforms like Instagram and TikTok under the account name "bigbroskiz_official," is meticulously designed to comply with age-related restrictions. We have implemented audience restriction measures on our pages and individual posts. We have instituted an age gate on our social media accounts, which restricts access solely to users who have a profile age of 18 or above. This age gate applies uniformly to all content posted on our pages, so that any post shall not be visible on the newsfeeds of Instagram and TikTok users under 18, even if it is liked or shared; as acknowledged by these social media platforms.

Whenever possible our strategy will adhere strictly to the CAP guidance on ‘Children and age-restricted ads online.’ We will carefully select interest factors which appeal predominantly to an adult audience, focusing on categories like live music, concerts, and music festivals. This promotional strategy is part of our due diligence process to minimise the possibility of our promotions reaching those under 18, including those who may have misreported their age. Thus, ensuring our promotions align with ethical advertising standards.  

Website & Product restrictions:

We have an age-restricted gate upon entry on our website to ensure our visitors are of legal age.
You must be at least 18 years of age to use this Website. By using the Website and agreeing to our terms and conditions, you represent and warrant that you are at least 18 years of age. However, we wanted to ensure we fulfill our due diligence to the highest standard, and therefore we included disclaimers on our product, and on our website pages. To buy our products, you must be 18+. Buyers who make false age declarations and/or are obtaining goods deceit and are breaking our terms & conditions. Furthermore, we emphasize that when receiving goods, customers have to sign for them upon delivery. There is no way to bypass this.

Illegal substances:

It is against the law to smoke, possess or produce cannabis in the UK and in most countries. This is why BIG BROSKIZ LTD does not promote, encourage or condone breaking the UK domestic laws, nor international laws where applicable.
Our product is NOT intended for use with illegal substances, which includes
cannabis. We do not advertise our product in relation to cannabis.
Any unlikely implicit connection with cannabis, or depiction of the plant
cannabis does not encourage or promote usage of that plant in any shape or form.

Conclusion and Liability Limitation:

We stand committed to upholding ethical advertising practices. Our brand
narrative is clear: personal growth, and our story are entirely independent of
smoking. We celebrate artistic expression, creativity and community
involvement, reinforcing that any depiction in our marketing is solely for
artistic purposes and not an endorsement of smoking or use of illegal
substances. While we strive for strict adherence to these standards, we limit
our liability concerning others who may misuse or mispromote our products on their social media. Our focus remains on promoting creativity and fostering a community that values artistry above all. By shopping through our official website “bigbroskiz.uk” you accept all responsibility prescribed by legal regulations of the UK. Any use of our product which is against the intended, advertised and/or against the law, for example for illegal substances is not our liability. Any promotion or depiction of our products against the ASA & CAP code for ROLLING PAPERS AND FILTERS is not our liability. The artistic material including but not limited to designs, songs, blogs, or any pages published by the site bigbroskiz.uk in no way encourages or approves the violation of any domestic or foreign positive legal regulations, but are there as a means of artistic expression and information.